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ctivnan
01/21/08, 10:59 AM
BUSINESS SKILLS: Influencing People
Part I

THE LANGUAGE OF INFLUENCE
by Bob Dignen

This section provides some suggestions for phrases that can be used to influence people in a range of business contexts. Remember, however, that you should use language with which you feel comfortable.

1. The two styles

A "pull style" uses questions to get information and agreement; a "push style" gives information and pushes for a solution.

"THE PULL STYLE": FOUR STEPS

1. Introduce your view:
- As I see it, ...
- I'd like to start with my perspective.

2. Listen to the views of others:
- What do you think?
- How do you see this?

3. Encourage compromise.
- How far would/could you ...
- Would you be willing to ...

4. Agree on a win-win solution.
- So, can we agree that ...
- Would that be a win-win scenario?


"THE PUSH STYLE": FOUR STEPS

1. Explain the situation.
- Firstly, let's look at the facts.
- We need to accept the fact that ...

2. Introduce convincing proposals.
- It is my strong belief that ...
- The facts clearly show that ...

3. Deal with objections.
- Actually, that's not correct, because ...
- That argument is not really correct.

4. Push agreement on your proposals.
- So, can we agree to ...
- I think we are in a position to decide ...

Source: Business Spotlight, Nov-Dec, 2006